Raw Milk US National Marketing Strategy Essay Example | Topics and Well Written Essays - 1500 words - 2

Raw Milk US National Marketing Strategy - Essay display caseIt is evidently clear from the discussion that retail Raw Milk includes fluid whole milk, hand-skimmed cream, and milk, which has been hand-skimmed. This means a plant cannot use a homogenizer, separator or any other automated apparatus to apart(p) keen milk from cream. Retail Raw Milk does not include chocolate or flavored milk, or cultured fluid milk. It cannot be applied in producing other food crossings such as yogurt, butter, puddings, or ice cream. Despite recommendations by the American Academy of Paediatrics (AAP), American Medical Association (AMA), Centres for disease Control (CDC), and Food and Drug Administration (FDA) that raw milk not be sold immediately to consumers due to it having harmful bacteria like Campylobacter jejuni, Salmonella, Escherichia coli 0157H7 and Listeria monocytogenes, raw milk cut-rate sale is legal in 32 (64%) of the American states. 9 states have make it illegal to sell raw milk, 17 have made it illegal to sell raw milk for human consumption, while the remaining states have some crop of legislation that regulates raw milk trade and consumption. It is projected that there may be changes in raw milk-associated legislation as more than states debate the issue. There are no laws prohibiting raw milk sale for other animals consumptions though there is, however, a federal ban on interstate trade on raw milk for human consumption. Raw milk, from cattle fed in the grass, has been promoted as a reservoir of naturally occurring conjugated linoleic acid (CLA) and antimicrobials in solution. It is important to note that production of raw milk fol let outs more stringent hygiene standards than milk meant for processing/ Raw milk is a low involvement product as it is cheaper than processed milk, frequently purchased as a matter of routine, and has a short shelf life. For the low involvement products, the consumer gives very little thought and forms no feeling of the prod uct until after purchase and consumption.